Why The Elora Baby Wellness Monitor is Perfect for Millennial Parents
Millennial parents have their own special parenting style. On average, they care more about their kids than ever before, but they are also busier than parents have ever been before. How can they balance these two worlds?
With each generation, innovations in technology and changes in attitudes affect parenting styles. Millennials are the newest generation to be bringing up children, and the way they parent is certainly not the same as how their Baby Boomer and Gen X parents raised them. The question is, who are the Millennials and how do they parent?
If you were born between 1980 and 1996, congratulations! You are a Millennial. As a Millennial, your parents were probably from the generation called the Baby Boomers or Generation X, and your children are usually called Generation Alpha. There are some interesting trends surrounding Millennials and parenting. For example, Millennials tend to marry later and become parents later than older generations. They are also more likely than previous generations to have a partner of a different race or ethnicity than their own or to have a same-sex partner.
Millennial moms are more likely to work outside the home than previous generations of mothers, as this trend has been going on since the 20th century. Millennial fathers, on the other hand, are likely to have more flexible working schedules than fathers previously had due to Covid adaptations like “work from home”. So, they can take on more responsibility with shopping, cooking, and parenting.
Nearly three-quarters of Millennials are said to think that having kids is important to having a happy life. Additionally, research from Google/Ipsos Connect found that 4 in 5 of Millennial parents view their child as their best friend. However, Millennial parents are also busier than ever with both parents often working to keep up in our ever changing economy. So, to remain involved in their babies’ lives, Millennials must go above and beyond traditional baby monitoring.
This is where the Elora baby wellness and safety monitor comes in. Elora is an innovative AI-based baby monitor designed to track their safety day and night, monitor their physical, social, and emotional status, and encourage interaction that supports development. Elora provides a solution for working parents, single parents, and any caregiver with a busy schedule to be able to understand their child’s day-to-day routine.
Sources:
https://www.thinkwithgoogle.com/_qs/documents/964/marketing-millennial-parents-youtube-insights.pdf
